Leeds based Age Partnership backs Leeds United for the 2020/21 season


As Leeds United return to the Premier League for the first time in 16 years, the UK’s largest equity release adviser, Age Partnership, joins the club for the 2020/21 season as a Gold digital partner.

The partnership will see the equity release specialists featured across the club’s website, stadium TV’s and LED boards.

Speaking of the decision to join Leeds United as a digital partner, Age Partnership’s CEO Steve Auckland said; “We’re Number One in the UK and immensely proud of our Leeds roots and colleagues. Our partnership with Leeds United will allow us to reach fans through a multi-channel approach, with the message that equity release is a great financial solution for a large number of homeowners aged 55 and over who wish to access tax‑free cash from their homes.

“Obviously there are currently no large crowds in the stadium, but due to the massive fan base and city wide support, we anticipate a huge amount of visibility through the online presence and televised games.

“On a personal level, as a Leeds fan and chairman of City Talking Inc, who conceived and directed the Take Us Home series for the past two seasons, I’m incredibly proud of what the club has achieved. Bielsa is a truly awesome manager.”

Stuart Dodsley, Head of Commercial at Leeds United, also said of the partnership: “We’re delighted to welcome Age Partnership UK into our Digital Partnership Programme for our return to the Premier League. To partner with local businesses on a global stage is hugely important for the Club and the City of Leeds. We look forward to a long and successful collaboration with Age Partnership.”