Age Partnership Cookie Policy

Manage your preferences

You can choose which cookies to accept, using the options below. You can find out more about each type of cookie further down on this page.

You can also manage your cookies by using your browser’s privacy settings. The process is different for different internet browsers and the Information Commissioner’s Office (ICO) have a helpful guide which can be found here.

Additionally, the Internet Advertising Bureau (IAB) have produced a helpful tool for opting in or out of targeting cookies without changing your browser privacy settings. This tool can be found here.

There is a link to this Cookie Policy on every page of our website. Our assumption is that having been presented with all the information above, if you choose not to take any action to prevent it, such as using our cookie management tool above or changing your browser settings, then by continued use of our site you are consenting to use of the cookies described above.

Cookies are small text files stored on your computer when you visit certain web pages, which help us to understand how our website is used and remember you when you return to our site.

This page aims to explain why we use cookies and what you can do to recognise and control them.

Why do we use cookies?

Primarily we use cookies to provide you with a better experience on our site, for example, making sure you can get to the information you want as quickly as possible.

Additionally, we use cookies to help us spend our marketing budget more effectively. This helps us keep our costs low and work towards offering our customers the best service possible.

How do we use cookies?

We use four categories of cookie on our website, which are explained below:

Strictly Necessary

Strictly necessary cookies are required for the operation of our website.

These cookies are essential in order to enable you to move around the website and use its features.

Without these cookies, certain areas would not work. If you choose to disable or remove these cookies, we cannot guarantee that you will be able to use our website.


These cookies allow our website to remember choices you make and the information that you provide (such as your name, contact details, language or the region you are in) and provide enhanced, more personal features.

The information these cookies collect may be anonymised and they do not allow us to track your browsing activity on other websites.

Performance / Analytics

These cookies collect information about how you use our website, for example which pages you visit most often and whether any pages error.

These cookies don’t collect information that identifies you. All of the data that these cookies collect is anonymous and is only used to improve how our website works.


Targeting Cookies record your visit to our website, including the web pages you have visited and the links you have followed.

You can control whether or not Targeting Cookies are used, however, if you block them, we may not be able to offer you certain functionality.

Our use of Targeting Cookies includes:

  • delivering content and marketing communications tailored to you based on information from your visit to our website
  • providing advertising agencies with information about your visit so that they can show you our relevant adverts online; and
  • providing social networks, such as X or Facebook, with information about your visit to our website.
Our Partners’ Cookies

We partner with Reach PLC and News Corp UK & Ireland Limited who may place cookies in your browser for the purposes of Performance and Targeting. Performance cookies allow our partners to count visits and traffic sources helping them to see how visitors move between our site and theirs. All information these cookies collect is aggregated and therefore anonymous. Targeting cookies may be set through our site for advertising purposes. They may be used by our partners to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. To learn more please visit

Our partners’ performance cookies may include:

  • Web beacons: Our partners’ websites, apps and emails often contain small invisible images known as “web beacons” or “tracking pixels”. These are used in a way similar to cookies to:
    • understand when a particular part of a webpage, email or app is viewed;
    • understand how successful an article or an email marketing campaign has been; and
    • verify any clicks through to links or advertisements contained in emails.
  • Tracking URLs: These are web links that allows our partners to measure when a link is clicked on. They help our partners measure the effectiveness of campaigns and advertising and the popularity of articles that are read.
  • Device identifiers: Our partners may use device identifiers on mobile devices in the same way as cookies are used on web browsers. A device identifier is a unique number on your device which allow our partners to remember your device.

Our partners may use these similar technologies on websites, emails and apps, for the same purposes and in much the same way as they use cookies on websites.

Email Cookies

To help us improve our emails we may monitor your interest in them. We may be able to tell when you have opened them and how you have interacted with them. This may include information about how long you spend reading our emails and which links you click on to gather statistics around email opening and clicks using industry standard technologies, including clear gifs to help us monitor and improve our email communications.

Your cookie preferences on this website do not apply to emails. Should you wish to unsubscribe from our emails, you can select the link at the bottom of an email to update your email marketing preferences.