Alan the Adventurer

You’ll see Alan with fresh eyes in the latest Age Partnership TV advert that went live this month.

‘Alan the advisor’ explains how equity release works whilst carrying out death defying tasks, such as fire juggling and sky diving. The aim of the tongue-in-cheek activities is to highlight that many of those who release equity from their homes want to live life to the full, with the financial freedom to do the things that they have always wanted to.

During the ad, Alan explains how equity release is simply another form of mortgage, the main type being a lifetime mortgage. This type of equity release allows you to release a lump sum of money, totally tax-free, plus you get the benefit of interest rates being fixed for life, so there is no surprise rate rise around the corner.